Product Marketing Manager

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

We're hiring a Manager, Product Marketing, Rent, to own the end-to-end GTM cycle for new products and features. You will be the crucial link between the product and the customer, serving as the primary advocate for the renter to ensure product value is realized. You'll achieve this by leading the strategy—from positioning and narrative development to channel deployment and performance analysis—driving both customer satisfaction and key business outcomes for Flex.

What you'll do

• Develop and implement go-to-market strategies: Develop and execute the end-to-end GTM plan for a major product or feature release for our core Rent product, ensuring alignment with overall business objectives and driving measurable results.
• Lead positioning and narrative: Define customer pain points and the core value proposition. Craft clear, compelling messaging and a consistent narrative that drives competitive positioning across all communication touchpoints.
• Drive GTM execution and optimization: Own the seamless delivery of the GTM plan into market. This includes partnering with Design and Front-End Development to publish and optimize final assets across critical channels (e.g., website, app store, email), ensuring high conversion and message integrity.
• Support product growth: Partner closely with Product and CRM teams to optimize in-product messaging and lifecycle communications to drive engagement, feature adoption, and retention for your focus area.
• Synthesize market and customer insights: Conduct primary research and collaborate with our research team to synthesize a holistic view of the market and customer for your product area. You will serve as the voice of the customer to inform product strategy, messaging, and GTM.

What you'll bring

• 5-7 years of experience in product marketing, with a focus on high-growth consumer or fintech environments.
• Proven GTM impact: Demonstrated success in owning and executing end-to-end go-to-market plans for major features or products, resulting in measurable improvements in adoption, engagement, or conversion.
• Cross-functional collaboration: Strong ability to partner with and influence peer teams (Product, Design, Analytics, CRM) to secure alignment and drive key initiatives forward.
• Deep analytical skills: Adept at translating complex performance data (adoption, conversion, retention) into clear, actionable insights that directly refine messaging and GTM strategy.
• Hands-on ownership and bias for action: A highly proactive and outcome-oriented mindset. You are comfortable diving into the tactical details of execution and driving projects independently from strategy definition through final optimization.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $174,000 - $189,000.